JULIA SOLANO

CXO @ Humanitas.ai | Social entrepreneurship, digital design + fabrication, fashion tech.

 
 

Visual Design, Branding, UX/UI Design
Summer 2015

Radius

 


About

As a design intern at Teak SF I worked with a team of five other interns (Production, Content Creation, Editorial, Project Management) to do a complete re-brand of the popular 90's toy, the Skip-it. We chose to reimagine the Skip-It because it had very specific target audience. We wanted to take the exact same product, and use branding and digital storying to target a completely different audience: highly athletic young adults who take their health and workouts seriously.

View the live site at radiusathlete.com.

 
 

Our Objectives

To challenge an existing brand by completely reimagining the target audience and features through executing a unique, high quality, visual experience that showcased our talents and areas of interest. The project encompassed: copywriting, creative direction, visual design, UX design, UI design, production, post-production, and social media.

 
 

Deliverables

Landing page
Video content
Still photography & graphics
Brand guidelines (logo, font, colors)
Messaging

 

Concept

After hours of brainstorming, we decided to go with the concept of re-branding the Skip-It, a children’s toy from the 90’s that can be characterized by its clunky, sparkly, plastic frame and bruised shins.

 
skipit.png
 

TARGET AUDIENCE

 

Age:
20-35, Highly athletic

Emotions: 
Uninhibited
Unfuckwithable
Serious
Determined

Brands:
Nike
Adidas
CRX
Crossfit

 

 

VISUAL IDENTITY

 


Visual Identity Process

As part of my design process, I researched how similar brands were approaching the same target audience and explored various inspirations and directions before diving in and creating my own designs.

My mentor, Paul Rogers, was incredibly helpful in guiding me in the right direction and critiquing my designs.

After coming up with my own concepts, I began experimenting with typography and logo design. Below are some of my iterations of each.

 
 


VIDEO TREATMENT & STORYBOARDS

 

FINAL PRODUCT

WHAT IS RADIUS?

Product shot video autoplays and loops to establish product
Video shows target users and the product in context

 

WHY should i care?

Three specific examples of how Radius can help your workout with CTA links out to training routines or footwork drills.

 
Radius

HOW CAN RADIUS WORK WITHin MY EXISTING WORKOUT ROUTINE?

Our target audience already has their own existing workout regimen - Radius just makes it stronger.

 

BUILD CREDIBILITY - FEATURES

Focus on cutting edge technology and physical characteristics
"We're not playing"

 
radius-features

BUILD CREDIBILITY - PARTNERSHIPS

These brands trust us with their products. How about you? 
Create emotional connection through existing brands.

 
radius-partnerships

CALL TO ACTION

Join the movement - Links to social media pages and email list.

 

View more projects in Visual design