UX/UI, Social Design, Branding
2015 - Summer 2018
Dandi is a video social media app designed to inspire grassroots community engagement, at the intersection of philanthropy, youth engagement, and AI.
Youth already know how to use social media – what if we could utilize those existing social patterns to incentivize them to care about their communities?
Top down philanthropy and humanitarian aid is paternalistic and often doesn’t reflect on-the-ground needs. We believed that the best way to understand what people need is to ask them directly so we created an app to do that. Organizations create challenges around various social issues – the environment, education, health, etc. Youth share their solutions through video, the community decides which solution they believe in, and we connect youth with local organizations to provide resources (grants, workshops, prizes etc) to make those solutions a reality.
Co-founder, Lead Designer – Led user research, UX / UI, visual design and marketing for the mobile app, Dandi. Created brand guidelines and identity, UI component library, illustrations, iconography, for the web and mobile app . Created pitch decks.
Launched two pilots across 25+ high schools in Jordan in partnership with Queen Rania's Foundation.
Length of Role: 3 years
Product Status: Live in Jordan, Egypt and Lebanon.
Digital Tools: Figma, Illustrator, Premiere Pro, Framer
Project Management Tools: Trello, Asana, Google Drive, Dropbox Paper, Messenger, Slack
Researched topics such as Human-Centered Design, social entrepreneurship, monitoring and evaluation, social media addiction, youth engagement, dark UX patterns, and gamification
Interviewed nonprofit workers, youth in communities, community leaders and organizers, government officials across Jordan and Greece
Conducted focus groups with refugees based in Athens in partnership with the Melissa Network
Conducted competitor analysis (other social media apps like Instagram, Snapchat, Musical.ly, social good platforms, etc)
Created personas and user journeys
See the live app at dandi.io. More information available upon request.
Stanford Social Innovation Review, Spring 2018
Featured at WEF 2018