Dandi

About

Dandi is a video social media app designed to inspire grassroots community engagement, at the intersections of philanthropy, youth engagement, and AI.

Youth already know how to use social media – what if we could utilize those existing social patterns to support them with education, resources, and community to address issues in their own communities? We believe that the best way to understand what people need is to ask them directly – so we created an app to do that.

• Organizations create challenges around various social issues (mapped to SDGs) – environment, education, health, etc.

• College-aged ambassadors teach HCD and entrepreneurship curriculum to high school students around the country

• Youth share their solutions through the app via 10-20sec videos

• They receive community feedback and validation via gamified approach on the app

• Ideas with the most traction as defined by the community win prizes – we connected youth with local organizations to provide in-person resources, support (grants, workshops, certification, etc) and community to make those solutions a reality

ROLE

Co-founder, Lead Designer – Led user research, UX / UI, visual design and marketing for the mobile app, Dandi. Created brand guidelines and identity, UI component library, illustrations, iconography, for the web and mobile app . Created pitch decks.

Launched two pilots across 25+ high schools in Jordan in partnership with Queen Rania's Foundation.

Length of Role: 3 years

Product Status: Live in Jordan, Egypt and Lebanon.

Site: https://www.dandi.io/

Digital Tools: Figma, Illustrator, Premiere Pro, Framer

Project Management Tools: Trello, Asana, Google Drive, Dropbox Paper, Messenger, Slack

Research

Researched topics such as Human-Centered Design, social entrepreneurship, monitoring and evaluation, social media addiction, youth engagement, dark UX patterns, and gamification

• Interviewed nonprofit workers, youth in communities, community leaders and organizers, government officials across Jordan and Greece

• Conducted focus groups with refugees based in Athens in partnership with the Melissa Network

• Conducted competitor analysis (other social media apps like Instagram, Snapchat, Musical.ly, social good platforms, etc)

• Created personas and user journeys

See the live app at dandi.io. More information available upon request.

Press

Forbes – 60 Women-Led Startups That Are Shaking Up Tech Across The Globe

Stanford Social Innovation Review, Spring 2018

Featured at WEF 2018